James St Up Late Returns for 2026

Lights are being hung, the glass is being polished, buildings are being (metaphorically) draped with swathes of gold fabric; James St is in full prep mode.

Why? Well because there’s a precinct-wide party coming to our part of town.

James St Up Late (JSUL) is making its auspicious return on Thursday 19 March, and this is your formal invitation.

An after-hours celebration of fashion and design, JSUL 2026 is, as all good soirées should be, an exclusive night of gilded glamour. From activities and accessories to prizes and pours, see what’s received Midas’ touch and how you can have a golden night of your own from 5PM to 8PM.

The Golden Goods

James St loves a party and to prove it over 70 of our finest have come together to trade late and offer special in-store discounts, gifts with purchase, competitions, freebies, and themed dinners.

No one likes a spoil sport so we’ll just give you a taste of what’s going down:

• There’s 20% off storewide at Alpha60
• Camargue are keeping things fun with a game of instore bingo plus prizes
• Gerard’s is hosting the patron saints of great hair, St Louis Says, for a pop-up of free drinks, product giveaways, and more
• Fountainhead Winehouse are taking over Mud Australia with complimentary wine tastings
• Girl dinner is staying Up Late at Penelope – think tiny martinis, truffle fries, and classic Caesar salads for your snacking pleasure throughout the night
• Venroy is giving away a bag of Travel Essentials plus a gift with every entry

The Golden Opportunities 

The carpark between Harveys and CAMILLA is being transformed into a hub of glowing gifts and goodies, and it’s called the Up Late Quad.

From here, you’ll be able to collect this year’s James St Up Late Party Bags, worth over $600 and featuring the likes of Go-To Skincare, Ultra Violette, Ssaint, Gelato Messina, and T2.

Not just a practical party favour, the 2026 Party Bags will also be giving you the chance to win big with 1 in every 20 bags containing an extra special prize.

Plus grab a complimentary affogato from the Allpress Atelier to keep your partying power going.

The Golden Ticket

Pass the parcel, pin the tale on the donkey, and even a round of limbo or two, it wouldn’t be a party without a good old competition. Don’t worry, we won’t be blindfolding you or making you bend over backwards, an email address, Instagram account, and just a little bit of luck is all you’ll need to go into the running.

Prizes include shopping sprees and styling sessions, custom made outfits, hair makeovers, artworks, lavish lunches, hotel stays, and the likes.

Enter HERE.