The James St Up Late 2026 Reader

James St Up Late (JSUL) is a night of exclusive discounts, gifts, giveaways, community collaborations, and competitions.

But with over 70 different brands, boutiques, showrooms and restaurants to choose from at this street-wide party, a decision-making helping hand never goes astray.

Enter the JSUL 2026 Reader: a quick and easy guide to help introduce you to some of the many big-ticket items going down on Thursday 19 March.

Decode the five gilded groups that make up this year’s program below.

GLOWING DISCOUNTS
Starting off with the pretty self-explanatory, the retailers in this category are where you’ll be able to save yourself a little extra dough.

EdwardsAndCo, for example, are offering a combined total 35% off thanks to discounted products and gift vouchers purchased on the night. While Mister Zimi are going the whole nine yards with up to 50% off storewide 

GOLDEN GIFTS
AKA: spend and you shall receive.

For Lee Mathews this looks like a limited-edition custom-designed ‘James St’ hat gifted with purchases made on the night, whereas for SIR, they are gifting delicious madeleines, and one comes with a $1,000 gift card! 

GOLDEN GATHERINGS
This is code for the unique collaborations and get-togethers being held in-store for JSUL.

Gail Sorronda is hosting a sample sale for the ages, bringing together domestic favourites Romance Was Born and Gary Bigeni, alongside a meet and greet with Gail herself.

Mud Australia, meanwhile, are transforming their boutique into vino vault with experts Fountainhead Winehouse popping up for a complimentary tasting, with a curated selection of wines poured in Mud’s signature handcrafted porcelain.

DRINK, DINE, STAY GOLDEN
JSUL skews fashion forward, but we take a ‘the more, the merrier’ approach to our events.

Gerard’s is throwing their hat in the proverbial JSUL ring with a laneway party of complimentary sips, snacks, and product giveaway hosted in collaboration with the patron saint of haircare, St Louis Says.  

On the other hand, The Calile Hotel is giving away the chance to unlock a night’s stay by simply spending $75 at Lobby Bar between now and Thursday 19 March. Spend in venue and receive a key, then attend JSUL and try your luck unlocking the door at their pop-up outside Lobby Bar.  

FIND YOUR GLOW
Category is: health and beauty retailers stay up late.

KAILO Medispa is marking the occasion with $50 vouchers given for purchases over $150 (yes please!); Aesop is joining the party with tasty treats and sumptuous sips in-store.